Entry 2: Exciting Group Project

Activity 1: Brand Statistics

This activity involved finding out different statistics about our favourite brands. Down below you can find the statistics for the brand Huawei

Revenue: 92,379 million dollars

Operating Income: 6,071 million dollars

Total Value: 152,993 million dollars

Number of Employees: 208K

Source: Huawei

Activity 2: Branding Strategy

For this activity, we had to express our views on the branding of Middlesex University which is as follows:

The current branding strategy of MDX Dubai is unique and sets it apart from the other universities. The MDXplorer is a creative and fun way to make the university better known to prospective students as well as the merch(sunglasses, tote bags) provided.

Activity 3: Documentary (Group Project)

The video was made in Canva, and the editing was done using VideoPad and iMovie. The various video clips were taken from Better Ideas, pexels.com, LG Styler: Wear It, Love It, Style It” by LG Global, and 15 Spring outfit ideas” by Tim Dessaint. The background music is the instrumental version of Newjeans by Newjeans. The voiceover was edited using Audacity.

The poster was made using a Canva template. The pictures were taken from LG Electronics and from Pinterest.

Reflection:

The group project was a fun experience that involved making a poster and a video to advertise a new product. I learned about the importance of teamwork, responsibility, accountability, and how we must always start early on projects. I'm grateful to my teammates Aradana, Mariyam, Rajavi, and Walid for their cooperation and skills. I enjoyed doing the project with my groupmates and am glad that we were able to create a wonderful project and complete it on time.